Helinox x White Mountaineering 2019

Die drei definierenden Begriffe für die japanische Premium-Outdoor-Marke White Mountaineering sind Design, Nützlichkeit und Technologie. Was liegt also näher als eine Kooperation von Helinox und White Mountaineering? Wir arbeiten 2019 bereits zum zweiten Mal zusammen und haben den Chair One, Chair Two, Swivel Chair und Table O im modernen Schwarz-Weiß-Look gestaltet.

White Mountaineering ist in erster Linie ein Fashion-Label. Gründer Yosuke Aizawa wollte jedoch eine Brücke zwischen Mode und Funktionskleidung schlagen. Outdoor-Bekleidung soll nicht nur funktional und bequem sein, sondern darf auch cool aussehen.

Ab 3. Mai 2019 in Japan und Korea sowie unter online-store.whitemountaineering und helinoxstore.co.kr erhältlich.

WE’RE OPEN IN BUSAN!

Our new Helinox Creative Center (HCC) is officially open in Busan, South Korea.

It showcases the full range of our lightweight, carry-everywhere camp furniture and accessories and has plenty of room for hosting cultural events and pop-ups. Designed as an all-in-one flagship showroom, store, workspace and brand experience, HCC takes visitors on a journey through the design ethos, craftsmanship, products and collaborations that makes us who we are.

Busan, the second largest city in South Korea, is known for its beautiful mix of mountains, beaches, temples and urban design. HCC is located on Dalmaji-gil Street linking Haeundae and Songjeong, two of the most famous beaches in Korea, both known for incredible surfing. The building was fully remodeled to resemble waves, melding modern design with nature and perfectly reflecting its surroundings. Circular stairs link the four levels, all with ocean views and complete with a cafe on the top floor.

Come visit!

Hours: 11:00 a.m.~9:00 p.m. (Weekdays/Weekdays)

Address: 217, Dalmaji-gil, Haeundae-gu, Busan

Phone: 051-743-1150