Helinox x White Mountaineering 2019
The three key words for Japanese premium outdoor brand, White Mountaineering, are Design, Utility and Technology so it's only fitting that Helinox and White Mountaineering collaborate. The is the second collaboration and the 2019 range includes Chair One, Chair Two, Swivel Chair and Table O in fashionable black and white.
Led by Yosuke Aizawa, White Mountaineering is predominantly a clothing brand however Yosuke wanted to narrow the gap between fashion and outdoorwear. It is not only important that outdoorwear be functional and comfortable but it should also look 'cool'.
Released in Japan and Korea on May 3, 2019 and available at online-store.whitemountaineering and helinoxstore.co.kr.