Helinox x The Superior Labor 2018 S/S

Since 2007, Japanese brand 'The Superior Labor' has been producing hand-made fashion goods. Designer, Makoto Kawai's brand concept and slogan is “We take pride in craftsmanship and never skimp on time and effort.” This Helinox x The Superior Labor CUB Weekend Supply 2018 S/S collaboration sees Chair One as the William Morris Comfort Chair. The two William Morris stunning patterns are Forest Red and Forest Blue. William Morris (24 Mar 1834 – 3 Oct 1896) was a British textile designer, poet, novelist, translator and socialist activist. He was associated with the British Arts and Crafts Movement and was a major contributor to the revival of traditional British textile arts and methods of production. Morris's literary contributions helped to establish the modern fantasy genre and he played a significant role in propagating the early socialist movement in Britain. This 2018 S/S William Morris pattern also features in a diverse range of clothing and fashion accessories. Released in Japan, April 7, 2018.

Helinox x The Superior Labor 2018 S/SHelinox x The Superior Labor 2018 S/S
Helinox x The Superior Labor 2018 S/S
Helinox x The Superior Labor 2018 S/SHelinox x The Superior Labor 2018 S/SHelinox x The Superior Labor 2018 S/SHelinox x The Superior Labor 2018 S/S
Helinox x The Superior Labor 2018 S/SHelinox x The Superior Labor 2018 S/SHelinox x The Superior Labor 2018 S/S
Helinox Europe

WE’RE OPEN IN BUSAN!

Our new Helinox Creative Center (HCC) is officially open in Busan, South Korea. 

It showcases the full range of our lightweight, carry-everywhere camp furniture and accessories and has plenty of room for hosting cultural events and pop-ups. Designed as an all-in-one flagship showroom, store, workspace and brand experience, HCC takes visitors on a journey through the design ethos, craftsmanship, products and collaborations that makes us who we are.

Busan, the second largest city in South Korea, is known for its beautiful mix of mountains, beaches, temples and urban design. HCC is located on Dalmaji-gil Street linking Haeundae and Songjeong, two of the most famous beaches in Korea, both known for incredible surfing. The building was fully remodeled to resemble waves, melding modern design with nature and perfectly reflecting its surroundings. Circular stairs link the four levels, all with ocean views and complete with a cafe on the top floor. 

Come visit!

Hours: 11:00 a.m.~9:00 p.m. (Weekdays/Weekdays)

Address: 217, Dalmaji-gil, Haeundae-gu, Busan

Phone: 051-743-1150

Helinox Europe
Helinox Europe